Email Marketing campaign

Email communication is a part of digital marketing strategy.  Email communication, imparts or communicates the business information by writing the text and sending it across . Email marketing satisfy the business purpose.  Email Communication is  marketing process necessary to generate the customer base . Email marketing helps in building relationships, sharing ideas and delegating responsibilities.  Email marketing helps managing customers and prospects because it provides and maintains the record, for any reference and thus facilitates the convenience. Email marketing is an essential component of a marketing strategy for any kind of business.

It does not matter if you own an eCommerce website, blogging website or any website promoting products or services, email marketing is a fundamental part of your business. By email marketing you can reach to your existing customers and the prospective customers in a better way

When the economy and the business is in shambles, human health is at stake, we need to maintain a new normal to manage the financial crisis in the pandemic  times. In a pendemic time, it is beyond doubt that adapting to the new normal is the only way to keep going. Most of the businesses are running from home. all the business communication and the official communication is happening over an email.Marketing strategies need to undergo serious changes to use the optimal business techniques to help the business and economy to recover its lost sheen.

Email communication is one such medium which will help businesses to connect with the people and synergise their efforts to reshape business to its original form. Over a time Email marketing has gained a significant ground to promote business and stimulate efficiency and efficacy. In a pandemic time, the need for business communication is even more vital when the traditional touchpoints like meeting physically to purchase or sell products or services, is not a feasible option anymore.

Email marketing is very necessary to build strong relations, develop trust, facilitate ease of business and help exchange of product and services between the interesting parties. Email marketing is the art and science of choosing target markets very intelligently and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.

Technique of email methods if used efficiently will help you generate the optimal business by targeting the high prospects through an efficient lead system. Email marketing carries the benefit of allowing marketers to identify returns on investment and measure and improve efficiency.This will help you to measure the statistics including the successful email scents, bounce backs and feedback loop results .Additional insights like email open or click-through rates measure how engaged your customers are in your email communications.

Effective Email communication is how efficiently business and management interact to reach organizational goals. Its purpose is to improve organizational practices and reduce errors. Promote business, help exchanges to be mutually beneficial to both the parties. Email marketing allows marketers to see feedback from users in real time, and to monitor how effective their campaign is in achieving market penetration, revealing a communication channel’s scope. At the same time, however, it also means that the more personal nature of certain advertising methods, such as television advertisements, cannot be captured.


You should use email to build upon an existing relationship with your subscribers and leads by providing relevant, valuable information that will help them take action on their goals. It is important to use the email services in manner that the purpose of email sending is not getting defeated. Even the most genuine email would lose its significance and if we bombard the sender with a number of emails with lost content..The explosion of spam email presents a harmful, costly, and evolving threat to Internet users. They would seek those emails as spam emails.

   Though there are far greater advantages of email communication. It has its drawbacks too. The dangers of email cannot be ruled out, there are great scamsters who use the internet as a medium to defraud customers by sending emails and links to steal their personal information. These spam emails cause significant harm by infecting user computers with malicious software capable of damaging their systems completely.


To mitigate the risk associated with unsolicited and malicious emails, Governments need to formulate laws and enforce them.  Effective laws and implementation can help reduce the impact of spam by deterring offenders from using these malicious means.

Following are some of the the best email service providers

  • Gmail
  • Outlook
  • Zoho mail
  • Yahoo mail
  • Protonmail
  • Pepipost
  • Avlmail
  • Gmx mailI
  • Imai

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