The marketing process is dynamic. The marketing process is fundamental to any business. The marketing process is the foundation on which any successful business stands. Marketing process consists of analyzing market opportunities to define and control the market to make sure the business objective is met. The marketing process consists, of analyzing market opportunities, researching …
Herzberg theory of motivation is also known as two factor theory of motivation. Since it involves two factors; 1. Dissatisfiers (Factors that cause dissatisfaction and) 2. Satisfiers (factors which cause satisfaction). We have understood in our previous articles about motivation and Maslow’s theory of motivation. Let’s recall the definition of motivation before proceeding to know …
Marketing Philosophy as a marketing strategy is the most important concept of Marketing. The marketing philosophy is a business concept that arose to challenge all the previous concepts; like product, production or sales concept. Every successful company or a marketer knows the fundamental fact that the customer should be the hero of your story and …
Selling concept as a marketing strategy: Fear is one of the most basic human emotions. It is programmed into the nervous system and works like an instinct. From the time we are infants, we are equipped with the survival instincts necessary to respond with fear when we sense danger or feel unsafe. Fear helps protect us. Sometimes fear stems from real …
Different Philosophies is an important concept of marketing for all the marketers to decide what philosophy to use. We have previously discussed marketing and the core concepts that determine the discipline of Marketing Managers. We also discussed needs, wants and demands that determine the market. Now in this article, we will discuss the the different philosophies of …
Functions of management- Planning is looking ahead. According to Henri Fayol drawing up a good plan of action is the hardest of the five functions of management. This requires the active participation of the entire organization. With respect to time and implementation, planning must be linked to and coordinated on different levels. Planning must take the …
What is Management? Management is what management does! Sounds complicated! Don’t worry, I will explain it further. Management is the process of ‘dealing with, or controlling things, or people in a way’ to achieve the desired goal. The goals can be an individual or an Organisational. In other words, Management is the act or skill …
In my previous article, we have discussed what motivation is and how all humans are directed to move in a given direction to satiate the intrinsic need derived from the biological substrate for physical sensations of pleasure and pain .In this article Abraham Maslow’s need hierarchy theory We have also discussed how humans get influenced …
What is Motivation? Motivation is a reported urge of tension required to move in a given direction to achieve the desired goal. Sounds complicated! Don’t worry; I will explain motivation in simpler terms with a clear example. In an ordinary sense of the term, Motivation is the influence of an action needed to determine if …
