What is the Marketing Process

The marketing process is dynamic. The marketing process is fundamental to any business. The marketing process is the foundation on which any successful business stands. Marketing process consists of analyzing market opportunities to define and control the market to make sure the business objective is met. The marketing process consists, of analyzing market opportunities, researching …

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Theory of Motivation- Herzberg

Herzberg theory of motivation is also known as two factor theory of motivation. Since it involves two factors; 1. Dissatisfiers (Factors that cause dissatisfaction and) 2. Satisfiers (factors which cause satisfaction). We have understood in our previous articles about motivation and Maslow’s theory of motivation. Let’s recall the definition of motivation before proceeding to know …

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